In the six month of the year 2013, more than 22,000 people made their way tow London and deliberated on how vibrant wide format print was. There are however, three major reasons why the wide format print is increasingly gaining popularity among people, this may be as a result of increased demand to meet customer demands as need for commercial printer specialist.
There is still a high rate of technological development in wide-format print. This has therefore resulted into wide opportunities for market as new ways of package prototyping as well as fabric printing emerge each day.
There however seems to be a problem when it comes to integrating the business of an individual and the production of wide print despite there being improvements each day.
For instance the wide format printers are very isolated in their productions from all the other kind of prints that are available in the market place. Products to facilitate this integration are available, but lack of customer focus, awareness or trust in automation have been barriers to their uptake.
Wide-format work typically requires more complex finishing than other types of print, sometimes to the point where the direct print costs are only a small part of the total job value. Just like most complex jobs, most one off jobs require more elaborate planning, shipping and creative input in order to have a good finished product. Most of the producers of wide format print are very reluctant in accepting automation as the norm of this kind of jobs is customerization.
The manual method of conducting wide format printing is very time consuming and may result into a lot of wastawge. It is worth to understand that over time it becomes tedious not to be able to load color uniformly as well as to utilize the machines efficiently without leaving some of them idle.
Further to this, it is important to note that any particular point that manual process occurs is a point whereby extra costs are incurred which are left unaccounted for. Since most of this jobs use per square costing method, it is usually very difficult to be able to account for every cost incurred and therefore leading to them being sold at a loss. Since there are no bottlenecks in place, it becomes very difficult to identify those areas whereby money is being lost as there are no available details to facilitate this.
The wide format printer will be crowded very soon and this will create awn increase pressure to offset the extra costs.