Why Video Quality is King
The current market behavior now places the consumer above the producer and consumer are not longer under the mercy of the producers but the tables have turned, and this is the reason why producers need to work hard in finding ways to cultivate this relationship with their consumers in order to please them and gain their loyalty. So now producers are all out in their efforts to bring customer satisfaction the best way they can and make sure that they are benefits in more ways than one. It is not only that the consumer is king but it also takes producers doing their best to look at it from a consumers’ perspective when they offer their products and services to them.
We now live in a world where consumers’ prerequisites have reached the level where even a mere cup of coffee handed over by a provider must match with how a consumer on the go drinks his coffee. In another sense, if you offer coffee in a cup with a small opening for straw or what have you, not everyone is pleased and some may even be aggrieved and wrongs if this type of cup would cause spills.
Information dissemination is another important consideration when you are marketing your products. Everyone today affects that fact that content is king. Today people do not only want to get things instantly like instant information or instant entertainment, but they also want instant gratification or instant enlightenment. In other words, it is not enough to simply provide inscribed information or an entertaining piece of literature else a story, they want to instantly see an object even while the information is gradually supplied. And here comes the difference between video quantity and video quality.
When we speak of video quantity, this means that your concern is produce as many videos as you can, but when we speak of video quality, you are more concerned on the kind or quality of videos that you present without much regard on how many videos your can produce. Having a video with great content is something that your consumers will want to see. This also means, that while great articles and infographics are brilliant at informing the reader, the emotions that videos evoke are unlike anything that can come from print.
So in marketing today, video is now king and not just any video but that which contains the proper value. When you distribute content through video production, your consumers get instantaneous content comprehension and awareness which help them in their buying decisions; it is said that 96% of these consumers are actually helped by video content when they buy their products. Very many people say that when they watch an interesting video, it leaves them with a positive impact of the brand.
Successful selling is about building an emotional connection toward your prospective clients.